What are your conversion rates, leads and sales resulting from your PR initiatives? What are your return on your PR investment?
These are important questions most top-tier PR agencies do not follow-up on. We know this because we used to work for many of them.
When we develop your communication strategy we will set up KPIs and calculate your return on investment. We believe PR should be measured in order for your company to have full transparency of the true value of your PR investment.
Honesty can be harsh but honest is exactly what we are. We tell it like it is in order to save you money and spend them where they are most needed - and where you get the highest return.
"We prefer to concentrate on delivering to you - rather than selling to you!"
- Svend Gunbak, head of government relations, Iterated.
Government Affairs and Public Policy
This is normally an area which most startups and scaleups do not prioritise even though the public sector often are their customers or even investors.
With one of the top Danish political advisors and acknowledged political strategist for large global companies, Svend Gunbak leads our government affairs team.
He is recognised as one of the industry leaders on public affairs strategies and political know-how and advises our clients on any government affairs related opportunities or barriers they are facing.
- Problems in paradise for others can be lower hanging fruits for you.
Do we sound like the advisors you need to help your company enter foreign markets, to launch your products and services, reaching your target audience, telling your story and building your reputation and brand?